Why scent branding makes your store recognizable and unforgettable As a retailer, you know how important first impressions are. The interior needs ...

When we think of shopping, we often think of what we see: colors, products, shelves. Or what we hear: music, voices, background noise. But what we ...

Some scents stay with you. The smell of the house where you grew up, of your grandma's linen cupboard, or that one holiday by the sea. Scent touche...

How the world smells different: scent culture in Europe For over twenty years I lived in Spain, a country where scent meets you everywhere – on th...

You probably know the feeling: you’ve just finished cooking, the dog comes in after a long walk in the woods, or you have a room where odors accumu...

Hi! I'm Claudia, and as a huge animal lover, I know how important it is to have a fresh and pleasant home — even when you have a dog or cat. I don'...

You know the drill: after a long walk in the woods, your dog comes home cheerful, but dripping wet and smelling of wet fur. Maybe he swam, rolled i...

Hi, I'm Claudia — the face behind GeurFris. For years, I've been helping people with odor problems not only make their home (or workplace) smell fr...